Jul 14, 2013

TAITRA holds 1st ever trade promotion fair in Myanmar

The Taiwan External Trade Development Council (TAITRA), Taiwan's main trade promotion body, opened its first trade fair ever in Myanmar Friday, hoping to create opportunities for Taiwanese equipment makers in the emerging market.

A total of 126 Taiwanese companies and business groups are participating in the trade fair, called EMMA (electrical, motor, machinery and auto parts) Fair Myanmar 2013, that is being held in Yangon until July 15.

The TAITRA said the show is expected to generate more than NT$500 million (US$16.72 million) in orders.

More than 2,500 items will be exhibited in four major sections: electronics, hydraulic & pneumatic equipment; motors & pumps, machinery; and auto & motorcycle parts.

According to Taiwan's trade body, Myanmar is an emerging economy with a growing demand for equipment to build its electricity network and other infrastructure needs, and the show should create opportunities for Taiwanese equipment vendors.

Taiwanese participants at the event include Shihlin Electric & Engineering Corp., Tatung Co., Depo Auto Part Industry Co., and TYC Brother Industrial Co., the trade body said.

Representatives from Taiwan's major business groups, such as the Taiwan Electric & Electronic Manufacturers' Association and the Taiwan Transportation Vehicle Manufacturers Association, are also at the show, the TAITRA said.

The TAITRA co-organized the trade show with Hong Kong-based Yorkers Trade & Marketing Service Co.

Walter Yeh, Executive Vice President of the TAITRA, said Taiwan's exporters will be able to take advantage of the event to find sales agents in the Southeast Asian country and even map out plans to set up offices there.

Taiwan-based personal computer vendor Acer Inc. has already gained a 30-33 percent share of Myanmar's PC market after years of effort to sell its products, the TAITRA said.

In 2012, Taiwan's exports to Myanmar totaled US$145.51 million, up from US$132.71 million in 2011, while Taiwan's imports from Myanmar rose to US$76.29 million last year from US$74.31 million in the previous year.

Source: The China Post